Progress has introduced a fresh new corporate brand identity, including an iconic new logo, emphasizing the spark of business ideas its software provides to customers and partners and its more than 30-year heritage of innovation. The new corporate brand coincides with Progress’ launch of a platform-as-a-service (PaaS) that enables powerful business applications to be easily created by anyone using a web browser.

The new branding is based on the concept that every new business reality begins as an idea, a simple spark. The color orange, which has always been a core element of the Progress brand, is richer and deeper in the new identity and symbolizes the energy and excitement of the company entering a new era. To develop this new brand identity, Progress engaged a passionate community of advocates both inside and outside the company, including employees, partners, and customers. Collective ideas served as the inspiration for the final creative direction that was unveiled at Progress Exchange 2013 on 7-8th October in Boston and at EMEA Pug Challenge on 6-7th November in Brussels. .